Video Marketing is a powerful online marketing tool to drive massive traffic to your website. Today people are spending more time on the internet sourcing for information, leisure and business purposes. There are as many as 3 billion views of videos on YouTube daily. Content Samurai
So how do you take advantage of this growing trend? Follow these 4 steps to help you get started on your video marketing to drive massive traffic to your website.
Tip No. 1: Get a Camera
What type of camera do you need to have to create a video? You can create a video with a webcam, video camera or your mobile devices with built-in camera such as iPhone. Most of these devices usually come with software which allows you to easily upload the video or transfer to your computer for editing.
Tip No. 2: Creating a Video
Ensure your video has good quality content and information, if you want to get traffic and sales. Your videos must be worth watching and worth sharing. Keep it short and to the point – people do not have the time and patience to sit through a long video. Don’t worry if your video is under 5 minutes – you are merely showcasing a sample of your expertise and arousing their interest to find out more.
Tip No. 3: Video Editing Tools – Hardware & Software
Most computers have preloaded software that you can use to create videos. For Windows users, you can use Windows Movie Maker which is one of the easiest programs to use to create videos. If you are a Mac users, look for iMovie. If you have not used these software before, just go to Google and key in ‘how to use Windows Movie Maker’ and watch a few YouTube videos. Do you now see the importance of video marketing? This step is accomplished with zero cost.
Make sure you incorporate your website information (web address) into your video. This is a very important step because if a viewer is interested in your product/service, he can to click to your website. It is also a good practice to add a custom background music which can make your visitors associate with your business – subconscious marketing.
Tip No. 4: Video Submission Tool
When your video is ready, upload it online. You will get marketing exposure when people access your video and share it. YouTube is the #3 ranked website in the world and you naturally want to get your information onto this website. Besides YouTube, you will also want to upload the video to other popular video hosting sites such as TubeMogul (free) and TrafficGeyser (paid) to get your Video Articles circulated all over the internet very quickly and easily.